How Riverbank Therapy Got Its Name

by Founder, Toni Aswegan, LMHC, NCC

It is surprisingly difficult to name a therapy practice. When I started Riverbank Therapy, I knew I wanted to expand into a group practice and so I did not want to name it “Toni Aswegan Therapy”. That makes no sense if other therapists would also be working in the practice in the future (which, they are! This team is kickass). I wanted to find a name for the practice that would be encompassing of all sizes of the practice, and that reflected the type of work we do here.

I also didn’t want it to be cheesy AF.

My partner and I sat at dinner for a month throwing words back and forth:

“Rise”…

“Thrive”…

”Evolve”…

all the words you might associate with the therapy process.

Also, all words that felt meaningless and corny to me (no shade at practices with these names, they just don’t feel authentic to me or how I practice therapy).

So, in a last ditch effort to find a good name, I went to my trusty bookshelf. I read voraciously, especially books about therapy, human development, mindfulness, and emotions. I keep all of the books I’ve read related to my work on my office bookshelf, and often reference my notes and highlights in those books.

In the search for a name, I pulled down the books that had the biggest impact on my therapy style and my own personal growth.

Books like the Body Keeps the Score, Trauma Stewardship, and, Wherever You Go, There You Are.

I started flipping through pages, and reading the excerpts I had underlined.

In writing this blog post I went back through several of those books to find the exact quote that inspired me, but alas, I could not find it again! It must have truly been kismet that I found it once and not again.

 In any case, one of the underlined sections described mindfulness practice as sitting on the banks of a river, watching the current go by, carrying sticks and leaves with it, but staying grounded and steady on the riverbank.

It was perfect. Riverbank Therapy.

As a long time meditator, and a therapist who brings mindfulness practices into sessions with clients, this was it. A metaphor for being present, observing, and not being swept up by the currents. Not only is that what I do as a therapist, it’s what I support my clients in learning how to do with their own emotions, and is much of the magic of the therapy process.

Not to mention, “Riverbank” didn’t sound cheesy to me. A win all around.

So, there you have it! Riverbank Therapy. Mindfulness, grounded-ness, presence.

If you want to work with one of our therapists, head to our contact form and we’ll get your free 20 minute consultation scheduled. Like I said, we have a RAD team of therapists here, and our intake coordinator can help you find the best fit.